yacht captain

Diversity queen

Jenny Matthews – Diversity Queen!

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Jenny Matthews – Diversity Queen!

Jenny Matthews. Need we say more?! She is at the forefront of creating diversity and inclusion within the yachting industry and not that this needs to be said but of course, the founder of She of the Sea. Which “holds the clear vision of a high performance, competency focused yachting industry, regardless of gender, race or any other factors.” Featured in Business Insider, The Guardian, Mega Yacht News and more, she has certainly been making waves (sorry I had to!) in the industry. Although she claims she hasn’t exactly had an incredible career but rather a unique one, we beg to differ! Read more about Jenny’s journey, where she is now and where she’s headed.

Can you tell our VP tribe a little about your background that led you into yachting?

Being from NZ, I think a lot of kiwis grow up with a bit of salt in their veins and an affinity for the ocean. That is certainly the case for me and although I was never much of a sailor. I spent a huge chunk of my teens out on the water at the crack of dawn with the rowing team. Looking back, I feel it was this foundation in a highly competitive sport that led me to yachting. I’ve always been obsessed with creating an environment where a team of people can reach their highest potential, with a particular interest in the human side of it, what makes a team tick etc. As I went straight from college to yachting (stopping off on Lord Howe Island to get my Dive Master), I can really only attribute being led to yachting to that courage you have as a teenager to just jump into something that excites you and work out the details as you go!

You’ve had an incredible career; can you tell us about it and how you got to where you are today?

This is a great question and a bit challenging to be honest as I don’t really feel like I’ve had an incredible career. Unique perhaps, but it doesn’t feel any more so than anyone else! I think the challenges that have popped up have really shaped it so far, for example knowing I wanted to work in the deck department and being shuffled into the interior because ‘women don’t work on deck’ (2008). I’ve found a lot of inspiration from people of all genders along the way, though I will tip my hat to those that have faced adversity due to not fitting the ‘yachting norm’ and have paved the way for those following them up the ladder. I’ve been really fortunate to have amazingly supportive people along my journey, and equally so there have been periods with very little support which have in turn built an element of resilience and self-reliance that I am proud of and serves me well.

I feel like one of the main words to describe my career so far is eclectic. I’ve worked on both motor and sail, with such a diverse range of characters and since I’ve been sticking to temp work this past year. I’ve found so much value in seeing lots of different leadership styles, procedures, drills, training, operations etc. I can’t recommend it enough to people looking to expand their horizons and pick out the bits that resonate the most with them!

She of the Sea and LEGASEA are really extensions of Tash (my partner and co-pilot) and I’s a passion for the industry and our desire to see it be as fulfilling, professional and incredible as it is at its best. These days it feels a bit surreal to be sharing my time between being onboard, which I love, and working on programs that are making yachting a better place.

She of the Sea is such an exciting movement, how did this come about?

She of the Sea was really born out of curiosity and in some way I really just wanted some female friends that had similar shared stories for us to connect about and learn from each other! At the time, I had just achieved the Chief Mate 3000GT and although I had amazing male peers, I was really missing that female side. I wanted to reach out and connect, and it turns out I wasn’t the only one! I asked a question on Facebook, something along the lines of ‘ is anyone else out there?’ And it blew up. From there I googled how to build a website and the rest is history!

I really think it was the right platform at the right time and has now evolved so much further than the community and is moving in real action to support and amplify women in male-dominated spaces at sea. We have such an amazing community now that is growing by the day, and I have to say, getting to know the generation of women coming up the ranks is SO inspiring, it’s what really drives us and we get a kick at each milestone they reach! We have been really amazed at the support for the conversation from all genders, from both ashore and at sea, and although it’s obvious that you’re never going to resonate with everyone, we have seen a HUGE increase in engagement from across the board.

LEGASEA is the natural evolution of She of the Sea, and while SOTS will continue to do what it does best (supporting and connecting women in the deck and engineering departments), LEGASEA is speaking to Yachting’s overall social impact. Its programs will dive into diversity, equity and inclusion, community outreach, a circular knowledge economy and further understanding who we are as an industry and the challenges we collectively face.

We would love to hear what diversity, equity, and inclusion mean to you and why they’re important?

Great question! Diversity is the mix of individuals, identities, talents, experiences and perspectives. Demographics range from factors such as race, ethnicity, gender, age, orientation to the socio-economical background, education, political beliefs and religion. Diversity of thought, the background is also a big part! Without inclusion, diversity is unfulfilled potential. Inclusion is how people feel and are treated within a group.

Inclusion is when people feel valued, heard, safe, able to fail while they innovate, feel they have the opportunity and a sense of belonging and will be evaluated based on their merits. It’s about equal opportunity, resources and support. For example, there’s no point pulling up an extra chair to the table if no one listens to what that person has to say, or they are intimidated into silence.

Equity is recognising that currently, different demographics face different challenges and some more than others. That doesn’t mean that those who don’t face these challenges are any less worthy, or their achievements mean less, it’s just acknowledging that they have not faced challenges that others have. Equity is recognising these unique barriers, removing them and ensuring that all our people have the appropriate support and opportunity to progress and engage.

So that’s a little “corporatey”, but in a nutshell, for me diversity, equity and inclusion are recognising that it’s our differences that make us stronger, better at our jobs and more open to new ideas. It’s really recognising that as a team, we are going to perform in a totally different way when everyone feels accepted and safe to show up as their full selves, to question, to support, to share ideas.

When I’m putting together a deck team, I make sure I’ve got a great mix, both mentally, physically and emotionally, someone tall, someone who’s super detail orientated, someone with some brawn, someone who’s had experiences totally different to myself etc. I want as many different skills, outlooks and mindsets as possible to build out a really strong, all-round team. If we all have the same strengths, we aren’t going to be able to perform anywhere near as good as a team with a good mix where everyone contributes. An analogy I use sometimes is that if you try to fix an engine with 10 of the same spanners, you’re not going to get very far.

In your opinion, what are the challenging aspects of creating a diverse working environment in the yachting industry?

Wow.. where to start! Ha! To say there are many is an understatement but honestly, from what we have seen over the last 3 years it’s clear that as an industry, we have enough brilliant, passionate and committed individuals to know that we will get there.

There are big challenges around the basics like education on the topics, including sustainability as our industry seems to be stuck on this only being about the environment (Sustainability is in fact made up of three key areas, social, environmental and governance). Awareness and visibility are closely linked to this as well and although we are seeing this being talked about more- again, we have a long way to go!

Unconscious bias plays a big part in perpetuating the status quo and while we all have it, the deeply engrained social norms of our industry will require a lot of consistent work to unpick.

A lack of industry policy and standard practices is a big challenge. This is a big topic and when we tackle this one we will see a big jump forward in terms of professionalisation in general.

Visual and verbal representation needs a lot of work, who does our media present as an’ expert’, who gets the mic, who do we see in our photoshoots, websites and webinars.

A lack of data and real quantitative and qualitative feedback from all industry stakeholders makes identifying the REAL challenges faced tough. It’s one thing to take action on what you think might be the problem but without these insights, it’s really hard to know if your solving the problem you need to be solving.

Community outreach is MASSIVE. Right now, you only know about the industry if you know someone in it, follow someone on social media or have watched Below Deck. That means that we have some major work to do on how we connect with the next generation of talent.

A lack of accountability for discriminatory behaviour is true for a lot of area’s that need to evolve for this industry to professionalise.

I could go on and on ( and do most days) but these are a few of the big challenges currently being faced and addressed. All of our LEGASEA and She of the Sea outputs are designed to move us forward and past these barriers which you can check out here https://www.legasea.org.uk

What is your approach to understanding the perspectives of colleagues from diverse backgrounds?

Connect authentically. That means different things for different people but I always find the more I listen and am able to learn about people as WHOLE people, and not just ‘ the stew’ or ‘the captain’, the more I am able to connect and facilitate what inclusion, belonging and support means for that person, at that time. We are all complex and unique so there’s no tick box to this, but bringing in a framework of expectation and awareness that not everyone has to agree with every single thing is important. It’s also not our job to change people’s minds or cultures to fit our narrative, so acceptance is a big part.

What suggestions would you have in handling a situation where a colleague was being culturally insensitive, sexist, racist, or homophobic?

My advice for the crew in general should they not feel to be in a position of power to personally deal with the situation is to keep a log of everything, speak to your HOD or trusted colleague and if need be, follow the onboard complaints procedure. I do acknowledge though that quite often it’s potentially a HOD, or some other person in a position of power that may be the issue so this is not as easy or as straightforward as it sounds. As each scenario is so different, it’s hard to give a simple answer to this but from a personal point of view. Being clear on your boundaries is an amazing and powerful attribute, and if you find yourself in a space where they are being crossed, and don’t feel the leadership onboard is strong enough to deal with it, then my recommendation would be to leave. Again, not always as straight forward but I’m a big believer that no boat is worth impacting your mental, physical or emotional wellbeing and for every bigot out there, there is a professional, educated and open crew looking for good people.

What changes do you want to see in the yachting industry?

I would love to see the industry professionalised. It feels like it’s time, doesn’t it? It feels like as an industry ( and to be honest, as a landscape, it’s only really roughly 30ish years old) we are in our awkward teenage years. Growing quickly, becoming more visible, but haven’t really caught up with ourselves in terms of industry practice, standardising performance, all-around professionalism and at least matching global standards in some pretty important areas. The ‘Wild West’ days are disappearing into the rearview and I’m excited for what yachting’s next phase is going to look like.

What have you loved most since you started this journey?

The people. The boats are pretty cool but to be honest for me it’s all about the people.

What’s next for SOTS?

All our latest programs are here www.legasea.org.uk ! Super exciting stuff like Mentoring, the Speaker Bank, V2 of the Pledge, the Impact Academy… it’s a lot!

Diversity

Reticular Activating System

The Reticular Activating System and Your Goals

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The Reticular Activating System and Your Goals

Focus…it’s something we are constantly in and out of throughout the day. With the Reticular Activating System (RAS) you may be able to harness this focus more sharply, subconsciously to enable you to achieve your goals with more precision. It’s a very handy way to manage your mental energy so that you can make the most of it.

The Reticular Activating System (RAS) is a bundle of neurons located in the Reticular Formation in your brainstem. But how does it work? Have you ever thought of buying something, say a red car, and suddenly you’re seeing more red cars and they are everywhere? And then you can’t stop seeing red cars, how did you not notice there were so many red cars on the road before?!

They’ve been there all along but only now has your Reticular Activating System brought this to your attention. This system controls the stimuli you receive and through its processes, motivates you to behave a certain way. You can’t process everything happening around you, so the RAS does this on your behalf, only filtering what is necessary for you! Its job is to automate as much of your behaviour as possible so that you don’t actively have to think about it. When you’re in a noisy environment, trying to have a conversation with a friend, the RAS also blocks out everything else so that you can focus on what your friend is saying.

This is a very powerful thing. If you want to focus on something or remember something specific, you need to bring your RAS into play. Meaning that if you gave a goal in mind, and it’s programmed into your RAS, you will automatically be thinking about it and your actions will be geared towards achieving that goal, without you having to even try that hard. Your choices will automatically steer you towards what you need to achieve your goal.

But how do you engage your RAS to achieve laser focus and connect to your deeper consciousness?

The cool thing about the Reticular Activating System is that it doesn’t know good from bad, it’s like a robot, it only cares about automating and filtering the things that are important to you. For example, if you say “I hate exercise!” it will do everything it can to filter information through to prevent you from having a fitness routine and block out any positive outcomes you’ve had in the past. That’s how powerful it is! So if you say “I really love exercise!”, the same thing, the RAS will start bringing to your consciousness all the positive things that you experience from exercise, and start making it seem easier to get into an exercise routine and stick to it.

Some people call this “the law of attraction” which, it technically is but it’s not magic, it’s right there, inside your brainstem, within your control.

So how can you harness this power? It takes work, I’m not going to lie to you but if you are persistent and dedicated, you will see a difference. A simple way to say it is for you to VISUALISE. We are very visual creatures so use this often! For some, this is easier said than done so try these tips:

  1. Think about exactly what you want. What goal you want to achieve, what situation you want to find yourself in. E.g. I want to buy a nice house.
  2. Now think about how you would achieve that goal or reach that situation. What steps are actively going to get you there. It doesn’t have to be too detailed, just an overall vision. E.g. I need to earn more money but starting a side hustle/getting a better job
  3. This is the fun part: create a mental movie where you see yourself taking those actions and you reaching your ideal goal or situation. This is where details come in. How things sound, how you act, who you encounter, all the sounds, smells, visuals and physical things need to be detail orientated. Once you have your movie, replay it as much as you can when you wake up and you’re having your morning coffee or when you’re drifting off to sleep at night.

Reticular Activating System

We’re not saying that your dreams are going to come true just by replaying a nice movie in your head. But training your Reticular Activating System to motivate your behaviour to steer you towards achieving those goals will. Work hard and keep that laser-sharp focus! Keep thinking about what you want and acting in line with that. You’ll be owning that red car and a nice house in no time!

Fear of Success

Fear of Success – Is it holding you back?

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Fear of Success – Is it holding you back?

Fear exists to protect ourselves from threats we face, on a spectrum from mild to life-changing. If we didn’t feel this emotion, it could lead to fatal consequences. Fear is a response to physical and emotional danger stemming from millennia ago. It has played a vital role in driving evolution, allowing the human species to survive. Fear of success is another story.

Fear is a natural and universal human emotion. Some people fear spiders, some people fear heights; but we all know what it feels like to be afraid of success. With the rise in entrepreneurship, the opportunities for success are greater than ever before–but so is the potential for failure. This article explores why we all have these feelings when it comes to our own achievements, and how you can use them as motivation to succeed!

We no longer face threats such as fighting off animals or battling the elements, which were immediate and dire consequences for early mankind. We now face lower risk stresses such as elevators (claustrophobia and heights), public speaking etc. but some individuals still develop extreme flight-or-fight responses when presented with these situations.

Fear doesn’t just come from negative stresses but also positive ones. As humans, a lot of us are more afraid of success than we are of failure. Although success is viewed as a very desirable outcome, often we will self-sabotage to avoid achievement. This sounds counter-intuitive but imposter syndrome or perceived fraudulence is a well-known experience and involves feelings of self-doubt and personal incompetence that persist despite your education, experience, and accomplishments.

Although success is viewed as a positive outcome, there are a few reasons that people fear doing well. A key point to note is that people fear the consequences of success, not success itself. With achievement comes expectations and these can be intimidating for the majority. The path to success is generally paved with making sacrifices, persisting through difficulty and recovering from failures. As humans, we constantly aim for a state of comfort or homeostasis so it’s no wonder that many choose to avoid these risks.

We already briefly discussed imposter syndrome and this is just one of the ways fear may be holding you back from conquering the game of life.

  • Feeling misinterpretation: Excitement and anxiety manifest themselves the same way in the physical body. This can be misinterpreted and cause people to avoid situations that could possibly trigger these emotions.
  • Backlash avoidance: We live in a society that is still governed by social norms and a fear of success sometimes means challenging these norms. For example, although there change afoot, research shows that women generally tend to avoid self-promotion because it still challenges traditional gender roles. They tend to associate negative consequences with success, fearing the economic or social backlash.
  • Negative experiences: Success often breeds jealousy and can invoke negative reactions from others such as being called a “show-off”, lucky or potentially others wanting to free-load. This is considered a form of hardship and may lead to avoidance in the future.
  • Poor self-efficacy: This refers to an individual’s beliefs in their ability to be able to achieve their goals. Research shows that people who fear success lack self-efficacy.
  • Social anxiety: Success will undoubtedly put one in the limelight and if you are shy and socially anxious, this is a nightmare scenario.

It’s important to find the courage to face your fears, especially if you want to obtain success and live the life you deserve. The things we don’t want to do, are theoretically the things we do want to and need to do in order to achieve our ideal outcomes. We have some tips on how to find courage:

  • Identify and label your fear: If you are able to label your fearful thought as just that, a fearful thought, it allows you to distance yourself and gain a healthy perspective. Changing your “fear” to a mere thought rather than reality releases you from its power.
  • Analyse the fear: We can only change things that are within our control. Are you able to avoid a specific outcome, or perhaps better prepare for it? Are there elements that are outside your control and are no good worrying about? Make a list and gain clarity to enable you to face your fear.
  • Keep your eye on the prize: If you are thinking about facing a fear and preparing a plan of action for it, there must be a potentially good outcome. What could you gain? Look ahead to the positives and maintain focus on your goals.
  • Strategize: Taking your time, formulating a plan about how to tackle your fear is perfectly acceptable.

The classic saying “Failing to plan is planning to fail” still rings true. Barging head first to conquer a fear may suit you but if you need time and to form a plan on exactly how you are going to do so is also just fine. People who have different plans on how they are going to react to different scenarios tend to meet their goals more successfully.

Fear of Success

Fear of success can be obvious or it can lie beneath the surface, and you may not even be aware it’s there! It’s a genuine fear that can cost one greatly in a personal capacity. Hopefully, we’ve been able to help you identify it and given you some tools to be able to conquer it!

Paula Imrie

Paula Imrie – Chief Stewardess Extraordinaire!

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Paula Imrie – Chief Stewardess Extraordinaire!

Paula Imrie is a fiery Scottish lass that has mastered the art of running the interior. Captured by the allure of yachting through tales of the high life on board, she jumped at the chance to get involved. Through word of mouth, she was able to get her foot in the door and the rest is history! Her unbridled enthusiasm is motivation in itself and, when she puts her mind to it, there is nothing that this Chief Stewardess can’t accomplish!

You’ve had a fun and interesting career climbing the ranks from Stewardess to Chief Stewardess across the globe! Can you tell us about where you’re from and a little about your background before yachting?

I am from a little town just outside Edinburgh in Scotland called North Berwick, it’s a stunning seaside town if anyone is interested in a Scottish adventure. I was always a worker from a young age and I have worked in nearly every space on my local street from Boots & Tesco, to Nanny & Bartender, the list goes on! My first job was as a housekeeper in a local hotel in my hometown. Throughout my working life, I always had supportive managers and bosses but none more so than my last full-time position in a clothes boutique.

My last boss, Megs, was an avid traveller as an ex-flight attendant with her children both in yachting. They always came home for Christmas telling me about these insane parties and restless nights working on these massive shiny superyachts. Megs guided me to her daughter Fiona who was a Chief Stewardess at the time and took me under her wing for my first stint as a day worker. Then Sarah Plant at ReCrewt placed me in my first junior stewardess position onboard a lovely 56 m Benetti Called Galaxy and I haven’t looked back! Never in my wildest dreams did I think I would be where I am today.

How did your career begin and what was your path from Stewardess to Chief Stewardess? Have you had to complete any training?

I worked onboard Galaxy for a little over 3 years under three Chief Stewardesses, all with different skill sets. We were all a very tight crew and are all still in touch to this day. I’ve been to weddings, met babies and catch up regularly with my first crew. It was a really special time for me and I put that down to our Captain and First Officer who didn’t change the entire time I was on board. You guys know who you are! I then did a bit of travelling (spending my tips!). After that, I moved onto Slipstream as a Second under a Chief who had been on board for 7 years! BIG shoes! She was an absolutely fantastic Chief, I loved working with her and I can’t thank her enough for the opportunity to move into her role when she decided to leave. It was extremely challenging, Slipstream is a busy charter yacht and always on tight turnarounds. I was lucky to have a great, experienced team with me as well as fantastic Chefs. After that I decided to just temp for a little while on Cloudbreak, this is where I met the lovely Bec McKeever! I made some real friends for life on this boat which was a fantastic opportunity. We travelled around Norway, Greece, Turkey and Germany. I was employed as a Second Stew and absolutely loved it! Lucky my Chief at the time was super experienced and lovely we got on like two peas in a pod (shout out to the other P!) and we worked together really well. After the contract ended I was asked back but they only had a stew position. I said ABSOLUTELY! It was great, I loved it. I learned a lot from stepping up and down. You are never too good for any position, you always need to respect the position above and below you even if you have more experience, that is the job you accepted. Other than that it’s the usual STCW courses as well as Food Hygiene and my WSET Level 2 wine course which I completed for fun in sunny Edinburgh.

Throughout your career from Stewardess to Chief Stewardess, what challenges have you faced?

​For me, finding the right crew is always the biggest challenge. It’s challenging for all departments including the Captain and management to recruiting those that are passionate about the yacht they work on. Over my time on boats, I would say for any manager or Captain recruitment is the hardest possible thing to do on or off yachts. There was also one occasion where one of my girls dropped the whole oil and balsamic vinegar table set on a brand new white silk carpet one hour before the owners were stepping on. It was a Sunday, it was late and we were in Barbados… that was a bad day. Provisioning would also be a big one especially during COVID, my yacht was in Florida when the pandemic hit, trying to get any food on board was a nightmare. I sent two girls to Wholefoods and the shelves were nearly empty, my Second at the time said she had to hide a roast chicken up her t-shirt as things had turned feral in the supermarket.

Who do you turn to if you’re having a bad day and how do you handle that when being onboard?

As a Chief Stewardess, I lean on my second stewardess we work as a team and a problem shared is a problem halved. I am lucky enough to have a fantastic Second Stewardess on my current vessel who I completely trust with everything onboard. I also rely on my partner who I currently work with. He’s a laid back kiwi engineer so it’s safe to say I get great advice from him. Nothing is ever as bad as it seems, especially when I tell him something and he’s standing in a sweaty engine room covered in oil. When you start to spread your frustrations out on everyone who will listen, that’s when things generally go south. Chinese whispers happen and it’s made into something it’s not.

You’ve gaining leadership skills and sound knowledge over the years, all the way from Stewardess to Chief Stewardess. How would you describe your leadership style and what an ideal team environment looks like to you?

​I would definitely have to say work smarter not harder. If my team don’t know what they are doing, I learned that it’s not their fault but mine for not guiding them correctly. Before I started yachting, I was very hard on myself and it’s something that still happens to this day. For me, someone running around not taking breaks and looking super stressed doesn’t say “I’ve got this”. We all work as a team on board, I couldn’t do it without them and they couldn’t do it without me, and I like a tabletop decision, ultimately it’s up to me but I like to know what the team think. You have to weigh everything up, sometimes you have to work harder but rest is just as important. Everyone works better with that little bit of extra time/sleep/reading time or just time to chat with friends and family. I like to think I’m pretty laid back but I definitely have a fire in my heart if things are not done correctly or the way I ask, what can I say I am a Chief Stew!

You’ve been incredibly lucky to travel to some amazing destinations, where has been a highlight, and why?

My highlight was the BVI’s before the hurricane hit. We were all out and met these sailors in the “Bitter End Bar”, who invited us on a catamaran midnight cruise with them. We arrived at 11:30 in our summer dresses. We were greeted with 10 Hobie Catamarans. It’s safe to say they gave us some appropriate attire to wear as we were actually sailing around the islands. None of us has one single photo to prove it ever happened but it did and was one of the fondest memories from my time on boats! P Diddy also inviting my crew out to the Billionaires club in Monaco to hear him perform, meeting Leo… And Rhianna, oh and Lewis Hamilton… Ok, I’m done. Oh and Paris Hilton… Ok, now I really can’t say anymore!

As someone who has been in the industry for a really long time, if you could give a younger (less wise!) version of you some sound advice, what would it be?

​Listen to your senior crew, there is nothing more annoying than “on my last yacht”, I can’t stand it. Save more money, I have had an awesome experience in yachting but now being a homeowner and the “real world” starting to happen for me. I should have probably spent less money on Jager bombs and designer items. It’s safe to say I have calmed down in the past couple of years, anyone who knows me knows I was a very social yachtie in my day. I think as long as you can do your job well at the end of the day, then enjoy it! Yachting is a great experience and should be enjoyed! Work hard play hard, right?! I would also say, never give someone a job you haven’t done yourself, and appreciate all the different positions on board. Oh, and no dream is too big!

From Stewardess to Chief Stewardess, what are your thoughts about having a mentor?

I have always had a mentor in yachting, the first was my friend Fiona who brought me into the industry in 2012, then it was Captain Luke on my first yacht. The way he handled all the crew both on and off-board is simply incredible and he’s a credit to any yacht as a Captain. Even after all this time we still chat every now and then. He really did shape me to be the Chief Stewardess I am today. I always try and think “what would Luke do in this situation”.

Any hot tips for staying organised and on top of everything?

For me, when I am at work, I always get up early and have my plan for the day, then I go have a coffee to just be with the crew in the morning. I always like to be organised in my morning meetings and always have a plan the day before. I try to plan out a week at a time. I don’t usually do too much more than that as our yacht changes plans all the time so I just go with the flow on our worklists.

What’s next for you? Are you a yachtie for life or do you have plans for the future?

That’s a great question! I have definitely calmed down in the past couple of years and for me, it does have a ticking time frame now for my time on boats. I flick between so many ideas in my head of what’s next, and I still really don’t know. For me, I would love to start a family in the next couple of years with my partner (surprise Dave!) and get a dog! Where that will be, we really don’t know. Like a lot of couples in yachting, we are both from different countries and it’s hard to choose a place to stop and start all of that especially with the pandemic and the situation with New Zealand. I flick between closing the door for good on yachts to thinking I could possibly be a crew agent. I need to wait and see. It’s safe to say it’s been one hell of a ride for me on yachts and I’m so happy I had the opportunity to work with all the people I did. My 10 years have gone by pretty quickly so make the absolute most of it guys!

Paula Imrie

With an impressive career behind her and an abundance of enthusiasm, we can’t wait for Paula to conquer the next phase of her working life. We have a feeling that whatever she decides, it’ll be an awesome adventure! All the best Paula.

Jess Ayling’s Career in Yachting

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Jess Ayling’s Career in Yachting

Jess Ayling is no ordinary Purser. This young lady started out as a deckhand and impressively worked her way up the ladder, gaining her OOW in the process. Her passion for her job is palpable, injecting an aspect of care into the industry that is oftentimes absent. She opens up about her career in yachting and how her journey took her from deckhand to Purser.

Did you always want to get into yachting?

Originally I considered yachting a kind of ‘stop gap’ before I went to university. I genuinely thought I would be in the industry for a couple of years. I had no idea the journey I was about to undertake. Thirteen years later I’m still here and I have no regrets.

What made you choose the deck route vs. interior when starting your yachting career?

There was no question that I would go the deckhand route when I first got into yachting. Growing up sailing, diving and driving boats,  it was a complete no brainier. Back in 2008, it was still quite uncommon to have female deckies. The yacht agents tried to convince me I should go for deck/stew roles. The best piece of advice I was given was to stick to my guns and tell them I only wanted to be considered for a full deck role. After being told I would struggle, I proved them wrong by having seven solid job offers after 2 days in Antibes, I joined my first yacht a couple of weeks later in Mexico.

What was it like working your way up on deck?

It was so much fun, I loved the comradery that comes with being on deck. I learnt to be tough and take a lot of jokes, however, at the same time I have only ever felt truly respected by the men I have worked with. Unfortunately, I know this is not always the case, and misogyny is still very prevalent in Yachting. As a female, I felt things get slightly more difficult when I wanted to start climbing the ladder and asking for more responsibility. There is a huge appeal of having a female deckhand. However, they become more sceptical when it comes to a female in a leadership role over a team of men. You certainly have to work twice as hard, study and get all your tickets before you are taken seriously.

Tell us what made you transition from a Second Officer to a Purser Role?

I was in a time of my life where I was unsure what direction I wanted to take in yachting, I loved being Second Officer however I knew I did not want to become a Captain. I had been playing with the idea of being a Purser as there are many transferable skills. I Spoke to one of the lovely ladies at Wilson Halligan for some advice, and they gave me the courage to go for it and put my CV out there.

Who has been a mentor/support for you in your yachting career?

My current Rotational Captains have been an invaluable part of my career growth as Purser and I have a great working relationship with them both, they are so encouraging. Throughout my entire career my sister, Nicki Ayling, who was also in the yachting industry for many years has always been someone I’ve looked up to as a strong female dominating in a male field.

What challenges do you face working as a Purser?

The past couple of years of ‘COVID madness’ has been extremely challenging as a Purser, I feel like I have learnt so much in a short space of time. I have learnt to prioritise and handle anything that is thrown in my direction and I simply do not sweat the small stuff anymore. Another huge thing I have to consistently work on is handling my emotions in a high-pressure role. I really care about my job, and the crew, but sometimes you have to try and detach as you can get overburdened by others’ expectations of you. When you are under pressure it’s easy to feel like this.

The only other huge challenge I face is coming down for lunch without being bombarded with questions about crew flights… but I guess that comes with the territory.

How do you feel about the future of the industry?

I am hoping to see some positive sustainable changes as we become more aware of the impact our actions have on the planet. COVID has made people evaluate what is really important.

What has been your favourite thing about yachting throughout your yachting career?

There are too many highlights for me and I have been to some unbelievable places and had unforgettable experiences. My absolute favourite thing is the people I’ve met and knowing that I now have friends all around the world to visit (when we can all travel again).

What is next in the pipeline for you?

Yachting has been my life since I was a green deckhand at the tender age of eighteen. I am currently lucky to be employed on a fantastic vessel so I’m really happy where I am right now. If and when things change I would still love to work around the industry somehow although I am not sure in which capacity.

What advice would you give young ladies looking to start their yachting career with regards to which path to take?

I would say I am a testament to the fact that if you are not sure which direction to go, you can always change your mind later on. A career in yachting is incredible and if you work hard you will reap the rewards, so go for it!

It’s clear that we can expect great things from Jess. As for her career in yachting, I doubt we’ll see the last of it for some time to come. Thanks for making the industry a better place Jess!

 

Limiting beliefs

Limiting Beliefs and How They’re Holding You Back

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Limiting Beliefs and How They’re Holding You Back

Why is it that some people are so successful and others are not? Sure there are sometimes extenuating circumstances that put others ahead but there are also those who seem to beat the odds. The majority of the time, it comes down to mindset. We can only achieve what we believe. Limiting beliefs are thoughts, opinions that one believes to be the absolute truth. They tend to have a negative impact on one’s life by stopping them from moving forward and growing on a personal and professional level.

Examples are: “I’m bad with money”, “Every time I try and change, I fail”, “Work isn’t meant to be a joy”. These are just thoughts, and through continued affirmations they became beliefs. Our tendency to interpret new information as confirmation of our pre-existing beliefs is called confirmation bias, which means that we often believe what we want to believe.

Everyone has the potential to achieve great things, no matter their circumstances. But fear often holds up back, we tell ourselves stories, play it safe and only end up living half a life. We create stress and internal conflict by holding ourselves back from our true calling. When we change our stories to create a new truth about who we really are, then we start to feel happy and fulfilled. But why and how does this occur?

How Self-belief originates

Up until the age of seven, we operate in brain wavelengths that closely resemble a hypnotic state, according to Dr Bruce Lipton, author of The Biology of Belief. This is where most of our limiting beliefs are formed. I’m sure you’ve heard of the saying kids are like sponges? They soak up and record everything around them including “bad” and “good” behaviours and emotions.

When a child is treated with love and made to feel wanted, this turns into the belief that they are valued. Contrary to that, if a child is neglected or abused they will grow up with the belief that they are unwanted and undeserving. These will become their limiting beliefs. If you’ve ever heard that little voice in your head telling you can’t be or do something, that’s a limiting belief. Those thoughts are exactly that, just thoughts. They are not realities.

As humans, we are constantly aiming to make ourselves as comfortable as possible. This includes avoiding negative emotions like frustration, anxiety, anger etc. Limiting beliefs act as a defence mechanism to avoid these emotions. Often they are triggered by situations where you have experienced suffering in the past. You change your behaviour because your subconscious is trying to prevent this. It often ends, ironically in other negative outcomes such as procrastination, imposter syndrome, overthinking etc.

How to Take Back Control of Your Limiting Beliefs
  1. If you find yourself feeling fearful or resisting an activity, stop and be aware. You’re currently in a state of ‘low mood’ thinking.
  2. Write it down! What is it that you think you cannot do? Try and identify exactly why you are feeling that way. Understand that what you are thinking is not necessarily true.
  3. Look for evidence. Why aren’t you able to achieve XYZ? Are these legitimate reasons or just excuses? Are you able to overcome these? Is it just difficult and you are not willing to? That is also ok but it doesn’t mean you can’t.
  4. Be accountable. Thoughts and feelings come and go, they are not that truth about who you are. There are plenty of tools to help you combat negative emotions like stress and anxiety, use them! A brain is a powerful tool, you are in control of a lot more than you think (limiting belief). Breathe and recentre.
  5. Talk it out! As the saying goes, friends are better than therapy. If you find yourself having limiting beliefs, I’m sure your friends or family would be shocked to hear what you think about yourself. Find someone you trust to share your thoughts.

Of course, changing a belief doesn’t automatically result in changed behaviour, you still have to do the work. For example, change “I’m not good with money.” to “In the past, I haven’t been good with money but I am working towards changing my spending habits.” or “I am learning how to be financially responsible.” Take one step at a time.

“The quality of your thoughts creates the quality of your life.”

If you want to change your life, something needs to change! Create new empowering beliefs to enable you to achieve much more than you originally thought possible. If you tell yourself “I can’t” or “that’s not possible”, ask yourself WHY 5 times to get to the route of that belief. It may not be possible to the extent or exactly how you picture it but I assure you, nothing is impossible.

Create a new mindset and a new narrative, become confident and courageous, what have you got to lose?

Limiting beliefs

Busy Vs Productive – Which Are You?

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Busy Vs Productive – Which Are You?

It’s a busy world these days, trying to be successful at work, keep an exercise regime, maintain a healthy lifestyle, keep hydrated and the list goes on! Time flies and before you know it the end of the day has arrived and you haven’t accomplished nearly as much as you thought you would. The real question is… were you productive?

In our busy world today, many of us are good at being busy but not productive. Here are 7 differences between busy people and productive people. Which group are you in? 🙂

Productive is the difference between working hard and working smart.

Great work ethic is important, it gives people the drive to get things done. Busy people are always doing something because they have this drive. However, they work hard, not smart. Their focus is very linear and often they are too “busy” to consider a better faster way of doing things. Productive people first consider how effectively they can do something and then consider being efficient. They want to achieve their outcomes the quickest way possible.

There is a difference between being efficient and being effective. Effectiveness is finding the best way to complete a task whereas efficiency is just going through the steps of completing a larger task as quickly as possible. To be as effective as possible, try automating some of the steps you need to take or eliminating them altogether if they are not wholly necessary.

Keep your eye on the big picture as well as the details

Busy people get caught up in the details. Don’t get me wrong, details are important, just not every detail of every task. Sometimes getting caught in the details will be counterproductive, you’ll be running behind, you’ll get stressed and then get even less done. Sometimes it’s more important to make a decision or get a task done and refine it later.

For example, choosing between layouts of a home page of your website when you first start out could be agonising, because they all have different draw points. Choose one, test it and refine as you get feedback! There are going to be scenarios that details are, however, extremely important to pay attention to. For example, getting your logo designed. It’s something that represents your brand in my different settings. The trick is to focus on details that will affect your outcome, if it’s going to affect your end goal, then you can be a perfectionist. If you can, outsource the rest, follow the 80/20 rule or just get rid of them!

Busy people say yes to everything. Productive people say yes/no mindfully.

You may be familiar with this one…you can just never say no! Your schedule ends up being full of things that are keeping you busy, but not necessarily adding value to your life.

Busy people never say no: they say yes to everything. As a result, they fill their schedules with things that keep them busy but don’t change their life. Productive people are very mindful of what they say yes to. Everything that is said ‘yes’ to, takes time, and that time is taken away from another possible value-adding task. Constantly saying yes to the right things, will lead you down the right path, and the one to success. The same thing for constantly saying yes to the wrong things, don’t get sedge-wayed but the shiny stuff! Stay focused on what will serve you.

Don’t get caught up in the trends

Busy people will jump onto every business trend. They hear you can make money blogging so they immediately jump into a blog. Everyone is adding an app for their business, so they get busy with this too. Productive people understand that trends are actually market movements and will come and go. They consider how much value it will add to their business before deciding to buy-in.

You are given endless choices in this day and age, but it’s important to analyse them in your context to determine if they are worthwhile. Weigh up the pros and cons, the cost analysis, and most importantly, if you actually NEED it.

Busy people don’t seem to have any time. Productive people make sure they have time to focus on the important things.

For example, setting and re-valuating your goals is just as important as working towards and achieving them. Time is a construct and hours and days of the week are labelled in order to communicate and collaborate with others accurately. Your day fills up with “to-do’s” and often others peoples “to-do’s” fall under that. You need to actively choose what you are letting into your day otherwise your time will be taken up with unproductive tasks. Productive people make time for the important things, even when they are busy.

Sometimes the thing you’re putting off the most will be the thing that has the biggest impact on your life. In business, for instance, setting and evaluating your Q2 goals is something that everyone puts off but is so important for your companies achievements.  MAKE the time.

Productive people understand that using the right tools and resources enables them to do their job effectively. Busy people try and do everything themselves.

Working on day-to-day reoccurring tasks, especially when you don’t have the expertise can be draining of both your time and mental resources. Having to learn new skills and try and do everything yourself can be extremely unproductive and disallows you from concentrating on the high-level, core tasks.

Hiring can be difficult in terms of finding the right person to do the job. However, with platforms like Fiverr, Upwork and People per Hour, outsourcing has never been easier! Read our article “The Ins and Outs of Outsourcing” to get up to speed!

The right technological tools and platforms are also extremely important. Using social media planners such as Hootsuite and Planoly or email automation such as Zapier enable you to plan ahead and execute while you get on with other work. With regards to overhead costs when running a business, these are minimal costs and enable you to maximise your time.

Busy vs Productive

Now you need to ask yourself, do you want to be busy or productive? Do you want to be effective and efficient or running around, directionless and stressed? Take a breath, analyse and reset. Just because you aren’t doing EVERYTHING, doesn’t mean you are doing nothing. Time is precious and a finite resource. Use it wisely and productively. Check out our article on Time Wasters for more tips on how to manage your time more effectively!

Luke Humphries

Captain Luke Humphries – On board Superyachts

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Captain Luke Humphries – On board Superyachts

Luke is an  Australian Master Mariner with 25 years in the game (time flies when you’re having fun!). He began in 1995 as a Deck Officer cadet in the Australian Merchant Navy spending 8 years on a variety of vessels from Tankers and Container Ships to Ferries and Bulk Carriers. This lead to time in the Oil and Gas Industry which he also continued during periods of relief work in the early days of his yachting career. For the past 17 years, he has worked in the Yachting Industry on reputable Charter and Private yachts cruising extensively worldwide. Today Luke enlightens us about his experience and journey on board Superyachts.

Your career has been long and exciting, can you tell us a little about your background and where you’re from?

I’m Australian and grew up in Tasmania spending much of my youth in a little fishing town called St Helens on the East Coast. At school, I was a jack of all trades, master of none and had no idea what career I wanted to pursue. In year 11, I saw an advert in the Australian Newspaper for ‘Careers at Sea’ with a Global mining company ‘BHP Billiton’ where they were offering cadetships for Deck and Engineer Officers, and so I started looking into it. The idea of travelling the world and training as a Deck Officer caught my attention. I would be responsible for navigation, fire, safety and medical care all whilst being paid for it! At the end of year 12, I applied to a shipping company ‘ASP Ship Management’ and was accepted in their cadet intake for 1995.

Coming from the Australian Merchant Navy, what did you find appealing about making the move to on board Superyachts?

The change was huge, I’m not going to lie. I had worked on a variety of Cargo and Passenger ships as well as spending time in the Oil and Gas industry. I worked my way up to Chief Officer but yes, yachting was a little different. Friends of mine who I studied with as Engineers found the yachting industry a few years after we graduated in the late ‘90s. They would come back to Tasmania and tell stories of Fort Lauderdale and Antibes, the money, travel and lifestyle. They were doing extremely well and some of them were working as couples with their girlfriends from college days. My girlfriend at the time (now wife and partner of 19 years) and I spoke about the idea a few times and it was really her idea to take the plunge. She was finishing University that year and so we packed up and headed to Fort Lauderdale the following February. The original plan was to spend two years working on yachts to travel and save money for a deposit to buy a house back in Australia. As you can see the rest is history!!

How would you describe your favourite part about a career on board Superyachts?

It’s the thrill of not knowing what’s going to happen next, who you will meet, where you will travel. Also the exhilaration of pulling off the most amazing and impossible plans for the guests at the drop of a hat. It’s one of the most satisfying things for me, knowing you’ve played a part in bringing it all together by providing a special experience and blowing them away! It’s amazing!

You’ve been to some incredible destinations in your time, can you tell us about your most memorable/favourite destination and experience?

One of the most memorable was diving with a previous Owner, a drift dive on a reef shelf in the Los Aves Archipelago off the Venezuelan coast. The Archipelago was amazing, totally uninhabited and the dive spectacular in itself but, as we were diving, we heard a pod of dolphins calling nearby. We didn’t see them until almost the end of the dive when they came out to see who was playing in their backyard, amazing 🙂

What challenges do you face when travelling to remote destinations on board Superyachts?

Logistics is always so key in planning successful trips in remote locations. Typically you’re on your own so you need to think of the worst-case scenario for pretty much everything, communications, provisions, medical aid, transport, stores and spares etc. The key is having an experienced team on board who can brainstorm and draw on their collective experiences to work through and mitigate the issues as best as possible. Curveballs will always come but if they didn’t, it wouldn’t be yachting now, would it!?

As a Superyacht, what additional pressures do you face for navigating during COVID?

COVID has been extremely tough on everyone and the world is no longer the same as a result. The biggest challenge has been managing the crew during long periods away from home and listening and supporting them as much as possible in dealing with the issues the pandemic has brought to each one of us. It’s easy to forget about COVID when onboard in our ‘yacht bubble’ and in many ways, we are very lucky, however, we all need to be reminded now and again not to get complacent on board or at home in order to protect our work colleagues and families, and to manage the owner’s expectations. I feel that we are not out of the woods just yet and will be feeling the after-effects of the pandemic for years to come.

What would you say has been the most rewarding aspect of your career on board Superyachts?

I would say it’s being in a position to mentor and following the rise of the careers of those who have worked with me previously. Seeing them grow and develop from green crew to senior crew of the highest calibre and knowing you’ve played a part in that is the biggest reward.

What has been your drive for your career on board Superyachts? Did you have a mentor?

We all know that yachting is infectious and my experience is no exception. I never expected to be in it for the time that I have, however, 19 years after first dock walking in Fort Lauderdale, here I am! I have had a couple of mentors over the years and they know who they are. The one thing I will say though is that you never stop learning, every day is different and everyone you meet can teach you something.

Given the opportunity, what advice would you give a green deckie starting out in yachting who dreams of Captaincy?

Take your time, listen well, work hard and learn your craft. Soak up as much knowledge as you can from those around you, be respectful, stay true to yourself and enjoy the ride. Don’t rush and aspire to the dizzy heights before you’re ready because the easy part is getting the job, the hard part is keeping it!

And finally, what’s next for you?

The pandemic has meant extended periods away from home the past 18 months, so trying to balance work and family life and reconnect with family and friends is at the top of my list 🙂

Luke Humphries

Luke’s proven track record for successfully exceeding expectations is reflected in his history as a sought after Captain who is admired by all of those who know him, however, this is not something he takes for granted. Bringing enthusiasm, positivity, professionalism, and drive to the forefront, Luke takes pride in maintaining a vessel and her extended operations to the highest of standards. A plethora of in-demand qualities, a role-model to many, and a true industry leader; this is a Captain to aspire to.

It was an absolute pleasure chatting with you, we wish you the very best on the rest of your journey on board Superyachts!

 

Chief Officer Richard Craven’s Take On Mental Well-Being On Board

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Chief Officer Richard Craven’s Take On Mental Well-Being On Board

Richard is from a small town but that had no effect on the limit of his dreams. With a cruise ship background and an upgrade to a prestigious yachting career, Richard is well on his way to landing his own Captaincy. Mental well-being is well and truly on his radar, he is absorbing best practices from superiors he admires in order to carry those through to his own Command one day. We caught up with Rich to delve into his career and journey, weighing in on COVID and mental well-being onboard in today’s current climate.

You’ve had an exciting and varied career – can you tell us a little about your background and where you’re from?

I’m from Selby, North Yorkshire in the UK although I now live in Newquay, Cornwall. I began my career at sea with a cadet ship with Princess Cruises. I then moved across to yachts at the age of 23, having worked on 4 different yachts to date, ranging from 60-160m.

How did you first get involved with the superyacht industry?

I first came across yachting during my stint on cruise ships. I viewed it as the pinnacle with the high standards they set so, with the help of a colleague who made the jump a few years earlier, I transferred across.

What has been your most favourite part about a career in yachting?

My favourite part of yachting has been the opportunity it has given me to see so many different parts of the world.

Is there an achievement or contribution within your career that you are most proud of?

Achieving my Master Mariners Unlimited and first stepping up as Relief Captain is my proudest moment so far.

Looking after the mental well-being of your crew is a huge part of your job, how prepared for that were you when you first climbed the ranks?

I don’t think this is something you can ever be fully prepared for. I covered as Relief Captain during the peak of the COVID pandemic and managing the crews’ mental health was one of my biggest challenges. I have been fortunate enough to have worked under some great captains and I followed their lead in taking the time to regularly check in on everyone and actively promoting an open door policy so that crew would know I was approachable whatever their issue.

In your view, what are the biggest pressures and factors which contribute to poor mental well-being at sea?

I think long contracts away from loved ones is one of the biggest  pressures on mental well-being. I think the yachting industry is doing a great job of moving towards better rotations over the past few years for all crew and I hope to see the commercial sector follow suit. Additionally; improvements in communication has made it easier to regularly contact home, and I believe this has helped with mental well-being in our industry, particularly during the pandemic.

What does a healthy working environment for mental well-being on board look like to you and how do you go about creating it?

I believe it looks like a workplace with both internal and external support systems in place. With the opportunity to take some time away from work to relax, socialise and enjoy some of the advantages of our industry such as seeing a new location.  Although we all live and work in a tight space, a ship can actually feel like loneliest place if you’re having a hard time so it’s important people know there is a support network around them.  This can be achieved by hiring the right people, organising crew events, and working as a team to bring the crew together so they become friends rather than just colleagues so as to watch out for one another. Then by setting up a mental health service such as offered by Medaire that crew have access to that gives an external support system if crew want to speak to someone other than their colleagues.

What are some ways that you look after your own mental well-being whilst you’re onboard?

My number one way to mentally reset is to take an hour out for the gym each day. I see a lot of yachts promoting crew circuit classes, yoga, fitness challenges etc. which is great. Additionally I find a few hours ashore once in a while or an evening off to spend with the crew is great for my mental well-being.

As discussions surrounding diversity and mental well-being are slowly increasing within the industry, what would you like to see in the industry in the next 10 years?

I would like to see mental health awareness have its own segment as part of the STCW medical courses. The more crew who can recognise the signs of mental health issues, the quicker we can respond and help one another.

And finally, where to next for you?

Next for me is to continue understudying experienced Captain’s on my current vessel so that I’m ready to step up to a permanent Captains role when the time is right.

It is clear that we can expect great things from Richard and we can’t wait to follow his journey in the industry.  With mental well-being onboard being a priority, we look forward to watching him shape into one of the fine Captain’s of today. All the best, Rich!

 

Outsourcing

The In’s and Out’s of Outsourcing

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The Ins and Outs of Outsourcing

Outsourcing essentially refers to the function of getting tasks or jobs completed outside of your organisation. It has been seeing an upward growth trend since 2014 with the market size for global outsourcing reached $92.5 billion before the pandemic. There are many different types of outsourcing and a great deal more benefits.

More than 93% of organisations are considering or have already adopted cloud services to improve outsourcing. Cloud technology allows companies to become more flexible and responsive to their markets, enabling faster global communication and growth. Contrary to popular belief, the main motivation for businesses making this move is not to lower costs by cutting jobs but to be more competitive and increase innovation.

There are many different types of outsourcing including multi-sourcing, knowledge process outsourcing, IT Outsourcing, but one of the most common being Business Process Outsourcing (BPO). This refers to outsourcing the more mundane business activities such as administration, correspondence, scheduling etc. Customer service and lead generation are also useful tasks included in BPO.

There are so many great things about outsourcing for both companies and contractors alike. It offers flexibility in terms of services provided, they can be tailored to exactly what the company requires and they are paying for those exact requirements. Flexibility is also great for contractors because although they are working within deadlines, they are often able to create their own working hours.

It is also easier to access expertise through an outsourcing company as they have vetted and screened all their employees already to ensure that they possess the correct qualifications, skills and competency to match the clients’ requirements. Although generally cheaper, this has nothing to do with the quality produced. Reduction in cost related to full-time employee expenses such as benefits. Outsourcing companies rely on their reputation and positive client reviews to remain successful in attracting future clientele so they are fully invested in creating top-quality output.

It is believed that outsourcing is only an option for large corporations, when in fact, the opposite is actually true. Outsourcing allows employees to focus on their core business operations while contractors take care of area’s they may not be experts in. Sites like Fiverr have allowed small business owners to access expertise at a fraction of the cost. With the focus being directed at core functions, there is an increase in productivity and an opportunity for company growth.

Another misconception is that businesses are more prone to data breaches if they outsource. The truth is that every major corporation is at risk. Outsourcing partners take extreme care to protect their clients’ information, often adding layers of security and constantly updating their protocol. With NDA’s, anti-virus software, cloud storage and modern tools such as YubiKeys, small outsourcing businesses as just as secure when handling sensitive information.

Outsourcing

Outsourcing is not only economical and adaptable, but additionally, it promotes the opportunity for rapid growth. With cloud-based technology, it is more accessible, affordable and safer than ever. It really is a no-brainer solution for small and large companies alike.